Amanda Frolich, widely known as Action Amanda, is an award-winning children’s entertainer, CEO, charity campaigner, and global television personality with over 30 years of experience in child development, health, fitness, wellbeing, and music. She is the founder of Amanda’s Action Club, a globally recognised brand dedicated to inspiring young children to move, play, and build healthy lifestyle habits from an early age.

Her mission is to promote physical development and wellbeing in early childhood through engaging classes, events, and interactive experiences. Her approach is rooted in leading by example, guided by her belief that “children move better when adults move with them.”

With an international presence across the UK, Dubai, Saudi Arabia, China, the Philippines, and Spain, Amanda has built a strong global footprint in children’s fitness and education. She has worked with high-profile families and celebrities and has also inspired children who have gone on to succeed in dance, sport, and entertainment.

Today, she is focused on expanding her impact through digital innovation, including an animated television series in development that promotes movement, inclusion, and active lifestyles for children worldwide.