Will Mellors-Blair is a global leader at the intersection of human performance, artificial intelligence, and next-generation economic systems. With a multidisciplinary background spanning AI, mathematical sciences, biotechnology, and workforce intelligence, he operates at the frontier of how human potential, data, and technology converge to shape the future of work, sport, and society.

He is the Co-Founder and CEO of Mindora, an AI and Web3 venture building the world’s first performance-driven economic model, rewarding individuals and organizations for measurable outcomes in health, wellbeing, and productivity. Mindora integrates workplace, wellbeing, and behavioral data to deliver actionable performance intelligence while preserving data sovereignty and aligning incentives across people, enterprises, and capital.

Will is also the Founder of TrueMind, a pioneering elite mental performance methodology redefining how athletes develop cognitive resilience, decision-making, and neural efficiency. TrueMind works across youth academies, professional football environments, and governing bodies, embedding mental performance as a core pillar of long-term success, welfare, and sustainable excellence. Its proprietary frameworks are now informing Edge, a next-generation AI-driven operating system for elite sport performance.

Previously, Will has delivered AI-driven workforce and performance strategies for Fortune 500 and FTSE 100 companies, public health bodies, and government-level initiatives. Recognized globally for his thought leadership, he is shaping a new paradigm where performance, wellbeing, and economic value are intrinsically linked, architecting intelligent systems that enable humans to perform at their best, sustainably and at scale.