Dr. Sunaina Shrivastava is an award-winning marketing leader, behavioral scientist, and growth strategist with a proven record of impact across academia and industry. She is recognized as a leading voice in Behavioral Marketing and Growth Strategy, having taught Master’s and MBA students at prestigious institutions including New York University, Rensselaer Polytechnic Institute, Manhattan College, and the New Jersey Institute of Technology. Her academic research has been published in journals such as the Journal of Consumer Marketing, Judgment and Decision Making, and the Journal of Marketing Communications.

Dr. Shrivastava is the Co-founder and CEO of YellowFryum Inc., a New York-based growth advisory firm with two specialized verticals: YellowFryum Fin, driving investor acquisition and engagement for fintech and financial institutions, and YellowFryum Med, accelerating growth for healthtech and medical aesthetics brands through data-driven marketing strategies.

Her contributions have earned recognition as a 2025 “40 Under 40” honoree by the Business Council of Westchester and as one of MSN’s Top 10 Inspiring Women Leaders of 2025. She has also been featured on the cover of Brainz Magazine and in publications including Yahoo Finance and Digital Journal.

Dr. Shrivastava holds a Ph.D. in Marketing and Consumer Behavior from the University of Iowa, an MBA in Marketing, and a Bachelor’s in Electronics Engineering. She previously served as Senior Behavioral Scientist at Ipsos Inc. and Chief Behavioral Advisor to a New York-based market research firm, bridging consumer psychology with business strategy.